SportDepot is the largest sporting goods chain in Bulgaria. The online business platform, created by ICYGEN, allows for the shopping process to be conducted online. The intuitive design, and product search options with numerous filters, help the customers navigate among over 50 000 products and go through the steps of online order, payment and order tracking. The system is fully integrated with the company’s ERP, thus allowing easier product, promotions, and order management. The company offers differentiated loyalty programs for its clients, which are also available in the online platform.